<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00867cam a22002654a 4500</leader>
  <controlfield tag="005">20230110144734.0</controlfield>
  <controlfield tag="008">071007s2007    maum     b   a001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">2005-056173</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0073023019 (alk. paper)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780073023014 (alk. paper)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)62282501</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">C#P</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">IG#</subfield>
    <subfield code="d">BTCTA</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.153</subfield>
    <subfield code="b">.T485 2007</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.5</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Thomke, Stefan H.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Managing product and service department :</subfield>
    <subfield code="b">text and cases /</subfield>
    <subfield code="c">Stefan Thomke.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston, Mass. :</subfield>
    <subfield code="b">McGraw-Hill/Irwin,</subfield>
    <subfield code="c">c2007.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">vii, 592 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">New products</subfield>
    <subfield code="x">Management</subfield>
    <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Product management</subfield>
    <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">45323</subfield>
    <subfield code="d">45323</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">RKLM</subfield>
    <subfield code="a">RKL</subfield>
    <subfield code="b">RKL</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0234707</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">UQLM</subfield>
    <subfield code="a">UQL</subfield>
    <subfield code="b">UQL</subfield>
    <subfield code="d">2023-01-10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">0234739</subfield>
    <subfield code="r">2023-01-10 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2023-01-10</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">VIRTUAITEM</subfield>
  </datafield>
</record>
