TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
TI  - Marketing research: an applied approach 
SN  - 0273695304 (pbk.)
AV  - HF5415.2 .M2 2005
U1  - 658.8/3 22
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Formerly CIP. œ5 Uk; Formerly CIP. œ5 Uk; Previous ed.: 2000; Includes bibliographical references and index
ER  -