00816cam a22002294a 450000500170000000800410001702000220005805000230008008200160010310000240011924500850014325000260022826000520025430000740030650000250038050000250040550000240043050400510045465000240050565000370052970000200056620230110144733.0071004s2005    xxkmb    b   a001 0 eng    a0273695304 (pbk.)00aHF5415.2b.M2 200500a658.8/32221 aMalhotra, Naresh K.10aMarketing research :ban applied approach /cNaresh K. Malhotra, David F. Birks.  aRev. 2nd European ed.  aHarlow :bFinancial Times Prentice Hall,c2005.  axxiii, 753 p :bill., map  ;c27 cm.;c29 cm. +e1 CD-ROM (4 3/4 in.)  aFormerly CIP. œ5 Uk  aFormerly CIP. œ5 Uk  aPrevious ed.: 2000.  aIncludes bibliographical references and index. 0aMarketing research. 0aMarketing researchxMethodology.1 aBirks, David F.