Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra, David F. Birks. 
 - Rev. 2nd European ed. 
 - Harlow :  Financial Times Prentice Hall,  2005. 
 - xxiii, 753 p :  ill., map  ;  27 cm.;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Formerly CIP. œ5 Uk  Formerly CIP. œ5 Uk  Previous ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273695304 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M2 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/3