@book{45312,
	author = {Malhotra, Naresh K. and Birks, David F.},
	title = {Marketing research :},
	publisher = {Financial Times Prentice Hall,},
	year = {2005.},
	address = {Harlow :},
	edition = {Rev. 2nd European ed.},
	note = {Formerly CIP. œ5 Uk}
}