01700cam a2200277 a 450000500170000000800410001701000160005802000230007403500200009704000130011704200080013005000200013808200170015810000200017524501230019526000360031830000320035450000400038650400640042650507830049065000210127365000440129465000220133865000390136070000230139920230110144733.0071004s2005    njum     b   a001 0 eng    a2004-020375  a0471476110 (cloth)  a(OCoLC)56387249  aDLCcDLC  apcc00aHD60b.K67 200500a658.4/082221 aKotler, Philip.10aCorporate social responsibility :bdoing the most good for your company and your cause /cPhilip Kotler and Nancy Lee.  aHoboken, N.J. :bWiley,cc2005.  ax, 307 p. :bill. ;c24 cm.  aPublished simultaneously in Canada.  aIncludes bibliographical references (p. 277-295) and index.0 aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. 0aCorporate image. 0aCorporationsxCharitable contributions. 0aSocial marketing. 0aSocial responsibility of business.1 aLee, Nancy,d1932-