cases and readings Laczniak, Eugene R. Murphy, Patrick E. 1948- text bibliography nju Upper Saddle River, NJ Pearson Prentice Hall c2006 2006 1st ed. monographic eng

print

xii, 172 p. : ill. ; 23 cm. Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. [edited by] Patrick E. Murphy, Gene R. Laczniak. Includes bibliographical references and index. Business ethics Marketing HF5415 .M219 2006 174/.4 0131330888 2004-028876 http://www.loc.gov/catdir/toc/ecip054/2004028876.html http://www.loc.gov/catdir/toc/ecip054/2004028876.html DLC 071003 20230110144732.0