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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>an applied orientation</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Malhotra, Naresh K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Upper Saddle River, NJ</placeTerm>
    </place>
    <publisher>Pearson/Prentice Hall</publisher>
    <dateIssued>c2006</dateIssued>
    <dateIssued encoding="marc">2006</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Naresh K. Malhotra.</note>
  <note>Accompanying CD-ROM contains SPSS student version 14.0.</note>
  <note>Includes bibliographical references (p. N1-N31) and index.</note>
  <note>System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
    <topic>Methodology</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .M29 2006</classification>
  <classification authority="ddc" edition="22">658.8/3</classification>
  <identifier type="isbn">0132279460</identifier>
  <identifier type="lccn">2006-010250</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</identifier>
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