Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2006. 
 - 1 v. (various pagings) :  ill., map ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanying CD-ROM contains SPSS student version 14.0. 
<br/><br/>Includes bibliographical references (p. N1-N31) and index. 
<br/><br/><br/>System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0. 
<br/><br/><label>ISBN: </label>0132279460 
<br/><br/><label>LCCN: </label>2006-010250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/3