Rocha, Toni L.

Careers in magazine publishing / Magazine publishing. Toni L. Rocha. - 1st ed. - New York : Rosen Pub. Group, 2001. - v, 105 p. : ill. ; 23 cm. - Career resource library. .

Includes bibliographical references (p. [101]-102) and index.

Defining the field -- The core : publishers and editors -- The written word : in-house and freelance -- Image is everything : graphics and photography -- Putting the pieces together : production -- The art of selling : advertising and marketing -- Taking it to the streets : circulation and distribution -- Finding the right fit -- Magazines of the future : e-newsletters of e-zines.

0823931889 0823932370

00-010830


Periodicals--Publishing--Vocational guidance.

Z286 .P4 / R63 2001