David, Fred R.

Strategic management : concepts & cases / Fred R. David. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2007. - xxxii, 336, 432 p. : ill. (some col.), maps ; 27 cm.

Includes bibliographical references and indexes.

0130269956

00-047860


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .D385 2007