01237cam a22003134a 4500 20230110144128.0 060607s2005 ilua b 001 0 eng 2003-064200 0071111182 (international : alk. paper) 0072537744 (alk. paper) 13380985 HF5415.13 .D846 2005 658.8/27 22 Duncan, Tom (Thomas R.) Principles of advertising & IMC / Tom Duncan. Principles of advertising and IMC 2nd ed. Chicago, IL : McGraw-Hill/Irwin, c2005. xxvii, 774 p. : col. ill. ; 29 cm. The McGraw-Hill/Irwin series in marketing Revision of: IMC / Tom Duncan. 1st ed. 2002. Includes bibliographical references and index. Brand name products Marketing Management. Duncan, Tom (Thomas R.). IMC. 7 cbc orignew 1 ocip 20 y-gencatlg lcc 40320 40320 0 0 lcc 0 0 RKLM RKL RKL 2023-01-10 0 0177819 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM 0 0 lcc 0 0 UQLM UQL UQL 2023-01-10 0 0177820 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM