00786cam a22002534a 450000500170000000800410001701000160005802000150007403500130008904000180010204200080012005000240012808200140015210000210016624500750018725000300026226000500029230000420034250400640038465000150044865000270046370000200049070000220051020230110144128.0060607s2006    ohua     b    001 0 eng    a2004-113640  a0324323808  a13722435  aDLCcDLCdDLC  apcc00aHF5415b.L2624 200600a658.82221 aLamb, Charles W.10aMarketing /cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.  a8th ed., instructor's ed.  aMason, Ohio :bThomson/South-Western,cc2006.  axlviii, 736 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 702-717) and index. 0aMarketing. 0aMarketingxManagement.1 aHair, Joseph F.1 aMcDaniel, Carl D.