Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 8th ed., instructor's ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xlviii, 736 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 702-717) and index. 
<br/><br/><label>ISBN: </label>0324323808 
<br/><br/><label>LCCN: </label>2004-113640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8