00909cam a22002774a 4500 20230110144100.0 060510s2004 maum b a001 0 eng 2003-051185 007121478X (international ed. : alk. paper) 0072547030 (alk. paper) (OCoLC)52070809 DLC DLC OCLCQ BAKER pcc HF5415 .K452 2004 Kerin, Roger A. Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. Boston, Mass. : McGraw-Hill/Irwin, c2004. 1 v. (various pagings) : col. ill. ; 28 cm. McGraw-Hill/Irwin series in marketing. Includes bibliographical references (CN1-CN14) and index. Marketing. Hartley, Steven William. Rudelius, William. lcc 40025 40025