00838cam a22002414a 4500 20230110144059.0 060510s2006 maum b a001 0 eng 0071116087 (alk. paper) 0071116095 (compoent of Pkg) HF5415 .K452 2006 Kerin, Roger A. Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz. 8th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xlvi, 733 p. : col. ill. ; 28 cm. + CD- ROM (4 3/4 in.) McGraw-Hil / Irwin series in marketing. Includes bibliographical references and index. Marketing. Berkowitz, Eric N. Hartley, Steven William. Rudelius, William. lcc 40020 40020 0 0 lcc 0 0 RKLM RKL RKL 2023-01-10 0 0174560 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM