00789cam a22002174a 450000500170000000800410001702000280005802000330008605000230011910000200014224501010016225000120026326000480027530000630032344000440038650400510043065000150048170000230049670000290051970000230054820230110144059.0060510s2006    maum     b   a001 0 eng    a0071116087 (alk. paper)  a0071116095 (compoent of Pkg)00aHF5415b.K452 20061 aKerin, Roger A.10aMarketing :bthe core /cRoger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz.  a8th ed.  aBoston, Mass. :bMcGraw-Hill/Irwin,cc2006.  axlvi, 733 p. :bcol. ill. ;c28 cm. +eCD- ROM (4 3/4 in.) 0aMcGraw-Hil / Irwin series in marketing.  aIncludes bibliographical references and index. 0aMarketing.1 aBerkowitz, Eric N.1 aHartley, Steven William.1 aRudelius, William.