Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz. 
 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 p. :  col. ill. ;  28 cm. +  CD- ROM (4 3/4 in.) 
 - McGraw-Hil / Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071116087 (alk. paper) 0071116095 (compoent of Pkg) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2006