Davis, Kenneth Rexton,  1921- <br/><br/>
Marketing management / 
Kenneth R. Davis. 
 - New York :  Ronald Press Co.,  1961. 
 - 824 p. :  ill. ;  24 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .D3 1961