TY  - BOOK
AU  - Anderson,Dave
TI  - How to deal with difficult customers: 10 simple strategies for selling to the stubborn, obnoxious, and belligerent 
SN  - 0470045477 (cloth)
AV  - HF5438.25 .A5213 2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Selling
N1  - Includes bibliographical references (p. 159); Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don't just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they're small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB's mind -- Be prepared to walk away!
ER  -