How to deal with difficult customers
10 simple strategies for selling to the stubborn, obnoxious, and belligerent
Anderson, Dave
1961-
creator
text
bibliography
nju
Hoboken, N.J
Wiley
c2007
2007
monographic
eng
xxvi, 159 p. ; 23 cm.
Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don't just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they're small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB's mind -- Be prepared to walk away!
Dave Anderson.
Includes bibliographical references (p. 159)
Selling
HF5438.25 .A5213 2007
0470045477 (cloth)
9780470045473 (cloth)
110727
20230110141125.0