01019cam a22001934a 4500 20230110141125.0 110727s2007 njum b a000 0 eng 0470045477 (cloth) 9780470045473 (cloth) HF5438.25 .A5213 2007 Anderson, Dave, 1961- How to deal with difficult customers : 10 simple strategies for selling to the stubborn, obnoxious, and belligerent / Dave Anderson. Hoboken, N.J. : Wiley, c2007. xxvi, 159 p. ; 23 cm. Includes bibliographical references (p. 159) Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don't just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they're small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB's mind -- Be prepared to walk away! Selling. lcc 18465 18465 0 0 lcc 0 0 AJMM AJM AJM 2023-01-10 0 0277639 2023-01-10 00:00:00 1 2023-01-10 BK VIRTUAITEM