00970cam a22001694a 450000500170000000800410001702000230005802000260008105000270010710000270013424501390016126000360030030000270033650400490036350503750041265000130078720230110141125.0110727s2007    njum     b   a000 0 eng    a0470045477 (cloth)  a9780470045473 (cloth)00aHF5438.25b.A5213 20071 aAnderson, Dave,d1961-10aHow to deal with difficult customers :b10 simple strategies for selling to the stubborn, obnoxious, and belligerent /cDave Anderson.  aHoboken, N.J. :bWiley,cc2007.  axxvi, 159 p. ;c23 cm.  aIncludes bibliographical references (p. 159)0 aUnderstand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don't just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they're small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB's mind -- Be prepared to walk away! 0aSelling.