Anderson, Dave,  1961- <br/><br/>
How to deal with difficult customers :  10 simple strategies for selling to the stubborn, obnoxious, and belligerent / 
Dave Anderson. 
 - Hoboken, N.J. :  Wiley,  c2007. 
 - xxvi, 159 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 159) 
<br/><br/>Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don't just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they're small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB's mind -- Be prepared to walk away! 
<br/><br/><label>ISBN: </label>0470045477 (cloth) 9780470045473 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .A5213 2007