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Facebook marketing : an hour a day / Chris Treadaway, Mari Smith.

By: Contributor(s): Publication details: Indianapolis : Wiley Pub., c2010.Description: xx, 291 p. : ill. ; 24 cmISBN:
  • 0470569646 (pbk. : alk. paper)
  • 9780470569641 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .T74 2010
Contents:
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
Summary: "Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
BOOK Emirates National Library 1 Available VIRTUAITEM 0302126

Includes bibliographical references and index.

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.

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