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Trade-off : why some things catch on, and others don't / Kevin Maney.

By: Publication details: New York : Broadway Books, c2009.Edition: 1st edDescription: xv, 217 p. ; 22 cmISBN:
  • 038552594X (hbk.)
  • 9780385525947 (hbk.)
Subject(s): DDC classification:
  • 338/.064 22
LOC classification:
  • HC79.T4 M3474 2009
Summary: Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
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Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Al Dhafra Library Al Dhafra Library 1 Available VIRTUAITEM 0261375
BOOK Masafi Lib Masafi Library 1 Available VIRTUAITEM 0261376

Includes bibliographical references and index.

Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.

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