Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:
  • 0071105897
  • 0073101265 (alk. paper)
  • 9780073101262
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2007
Other classification:
  • 85.40
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ras Al Khaimah Library Ras Al Khaimah Library 1 Available VIRTUAITEM 0234848

Includes bibliographical references (p. 763-789) and indexes.

There are no comments on this title.

to post a comment.