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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.Edition: 5th edDescription: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0132279460
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M29 2006
Online resources:
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Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ras Al Khaimah Library Ras Al Khaimah Library 1 Available VIRTUAITEM 0234537
BOOK Umm Al Quwain Library Umm Al Quwain Library 1 Available VIRTUAITEM 0234538

Accompanying CD-ROM contains SPSS student version 14.0.

Includes bibliographical references (p. N1-N31) and index.

System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0.

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