MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02751cam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230110150851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130113s2010 inum a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470488676 (pbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.S97 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Szetela, David, |
| Dates associated with a name |
1954- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pay-per-click search engine marketing : |
| Remainder of title |
an hour a day / |
| Statement of responsibility, etc. |
David Szetela, Joseph Kerschbaum. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indianapolis, Ind. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 395 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sybex serious skills. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The art and science of PPC advertising -- How the PPC machine works -- Core PPC skills and objectives -- Month 1 : research keywords and establish campaign structure -- Month 2 : create great PPC ads -- Month 3 : design effective landing pages -- Month 4 : advertise on the Google content network -- Month 5 : launch your campaign -- Month 6 : optimize your campaign -- Month 7 : test ads by using advanced techniques -- Month 8 : test and optimize landing pages -- Month 9 : migrate your campaign to Microsoft and Yahoo! -- Appendix A : Advanced AdWords Editor -- Appendix B : Facebook PPC. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing. This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants. Explains core PPC concepts, industry trends, and the mechanics that make a campaign work. Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models. Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network. Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected. Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method."-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web search engines. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerschbaum, Joseph, |
| Dates associated with a name |
1976- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
