Corporate social responsibility : (Record no. 45288)

MARC details
000 -LEADER
fixed length control field 01767cam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110144733.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071004s2005 njum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004-020375
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471476110 (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)56387249
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD60
Item number .K67 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/08
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Corporate social responsibility :
Remainder of title doing the most good for your company and your cause /
Statement of responsibility, etc. Philip Kotler and Nancy Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent x, 307 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Published simultaneously in Canada.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 277-295) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Charitable contributions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1932-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Ras Al Khaimah Library Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0234639 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM