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Readings in advertising management /

Bellur, V. V.

Readings in advertising management / V.V. Bellur, Harold W. Berkman, H. F. Lau. - 1st ed. - Bombay : Himalaya Publishing House, 1988. - xvi, 492p. ; 24 cm.

Subjects--Topical Terms:
Advertising.
Management.
Sales promotion.

LC Class. No.: HF5823 / .B45 1988

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