Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers /

Johnson, Lisa, 1967-

Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ; with Cheri Hanson. - New York : Free Press, c2006. - viii, 277 p. ; 24 cm.

Includes bibliographic references (p. 251-259) and index.

0743277503 9780743277501

2006-298835

GBA684970 bnb

013543664 Uk


Generation X--Attitudes.
Generation Y--Attitudes.
Marketing.
Young adult consumers.

HF5415.32 / .J64 2006

658.8342