Marketing : Arab and foreign perspectives /
أبو جمعة، نعيم حافظ.
Marketing : Arab and foreign perspectives / Naeim Hafez Abougomaah. - Cairo, Egypt : Arab Administrative Development Organization, 2007. - 622 p. col. ill. ; 29 cm.
Includes bibliographical references (p. 597-603) and index.
9775673496
Marketing--Management.
Marketing--Study and teaching.
Marketing--Arab countries.
HF5415.12.A73 / A26 2007
Marketing : Arab and foreign perspectives / Naeim Hafez Abougomaah. - Cairo, Egypt : Arab Administrative Development Organization, 2007. - 622 p. col. ill. ; 29 cm.
Includes bibliographical references (p. 597-603) and index.
9775673496
Marketing--Management.
Marketing--Study and teaching.
Marketing--Arab countries.
HF5415.12.A73 / A26 2007