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The Management of marketing /

Wilson, Mike.

The Management of marketing / Mike Wilson. - 2 nd ed. - Hampshire : Wildwood House, 1989. - 173 p. : ill. ; 25 cm. - Gower business enterprise series .

Includes bibliography p. 167-169 and index.

ISBN: 0704506092

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W54 1989

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