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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 4th ed. - Homewood, Ill. : BPI/Irwin, 1989. - xviii, 796 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 02560633311

Subjects--Topical Terms:
Consumer behavior--United States.
Consumer behavior--United States--Case studies.
Market surveys--United States.
Market surveys--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 1989

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