Marketing audit checklists : a guide to effective marketing resource realization /
Wilson, Aubrey.
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. - 2nd ed., fully rev. and extended. - London ; New York : McGraw-Hill, c1993. - xxiv, 283 p. : ill. ; 26 cm. - McGraw-Hill / marketing for professionals series .
Includes bibliographical references p. 277-278 and index.
0077077601
Marketing audits.
HF5415.16 / .W53 1993
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. - 2nd ed., fully rev. and extended. - London ; New York : McGraw-Hill, c1993. - xxiv, 283 p. : ill. ; 26 cm. - McGraw-Hill / marketing for professionals series .
Includes bibliographical references p. 277-278 and index.
0077077601
Marketing audits.
HF5415.16 / .W53 1993