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New products management /

Crawford, C. Merle 1924-

New products management / C. Merle Crawford. - 3rd ed. - Homewood, IL : Irwin, c1991. - xxi, 564 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 552-554) and index.

ISBN: 0256082073

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C72 1991

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