How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing /
Patten, Dave.
How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London ; Philadelphia, PA : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.
Rev. ed. of: Successful marketing for the small business. 5th ed.
Includes bibliographical references and index.
0749451459 (alk. paper) 9780749451455 (alk. paper)
2007-044499
Marketing--Management.
Marketing--Great Britain.
Small business marketing.
Small business--Great Britain.
HF5415.13 / P27 2008
658.8
How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London ; Philadelphia, PA : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.
Rev. ed. of: Successful marketing for the small business. 5th ed.
Includes bibliographical references and index.
0749451459 (alk. paper) 9780749451455 (alk. paper)
2007-044499
Marketing--Management.
Marketing--Great Britain.
Small business marketing.
Small business--Great Britain.
HF5415.13 / P27 2008
658.8